Experienced Chief Marketing Officer with a demonstrated success records in the food & beverages industry. Skilled in Talent Management, Strategic Planning, Consumer Insight, Marketing Strategy, Digital Marketing, Brand Communication, and Business Strategy.

Patchneewan Tanprawat is currently a Chief Marketing Officer at McDonald’s Thailand, the leading Global Quick Service Restaurant (QSR) in Thailand. Prior to joining McDonald’s, she was working in MK Restaurant Public Company Limited, KFC and Unilever where she was recognized for the success of brand building and sales achievement. In 2019, she also received Thailand’s Woman Leaders Award from CMO Asia.

Believing that great leaders find the balance between business foresight, performance, and character to inspire and drive under challenging and dynamic circumstances. Today, Patchneewan has proven her strong leadership by not just driving a successful business result with customer excellence but growing people and teamwork for the long-term success.