Parul is a digital practitioner who started her career with digital media planning and buying at GroupM India for some of the leading advertisers in India. With unique understanding of digital industry backed with powerful data analytics using tools and techniques, Parul has enjoyed giving solutions that are right blend of scientific as well as creative approach making brands win consumer mind spaces and not only digital metrics.
At SilverPush, she is responsible for creating next generation cross screen measurement and delivery media platforms for marketers and media houses.
A trainer by heart, Parul is known to conduct workshops, digital days as well as trainings through web and otherwise educating the media industry on digital and its importance in marketer’s life. Parul has also been amongst one of the active members involved in pre - screening council of MMA in past year.