Oya Canbas | MMA Global

Oya Canbas

Oya Canbas
Head UK & Ireland
Bayer Consumer Health

Oya Canbas is leading Bayer Consumer Health’s UK and Ireland Cluster with a wide portfolio of global and local healthcare brands such as Berocca, Rennie, Canesten, AlkaSeltzer, Clarityn, Bepanthen and Diprobase. Bayer’s purpose is to empower consumers with transformation of their everyday health through these go-to brands. This brings her to work everyday.

Oya comes from Turkey where she held the GM role for Bayer Consumer Health for 3 years. Prior to that, she established her career at Procter and Gamble and Gillette for 18 years in marketing and commercial roles in Turkey, UK and Russia. As a marketing expert, she managed several billion dollar brands including Pampers, Ariel, Fairy, Always, Head and Shoulders, Gillette and Oral-B. She is a passionate brand builder who enjoys the challenge of building brands in today’s digital era where consumers are more demanding and short of time.