One of the agency business growers for more than 18 years. She contributed to the outstanding growth of Initiative significantly by shifting Siam Commercial Bank to no.1 top-of-mind retail bank, while at the same time, driving J&J client evaluation score to the highest record.  

She has led a number of international accounts in several industries i.e. Nestle, J&J, FMCG, Air Asia, Siam Commercial Bank, FWD Insurance, Brand’s Suntory. 

She has passion toward new businesses, she won Tiger Balm, SSUP and PTT, which spike highest margin for her business unit.

In 2020, She joined UM as Managing  Director. She has led UM to become Thailand Media Agency of the Year for 3 consecutive roles, and 2022 Media Agency from MAAT. Gaining trust and building organic growth as well as leading team in winning new accounts including Lazada, Pizza Company, Tyson Group, Tera Food and Protriva. Nuttavena has been recognized as the truly growth accelerator for UM, and currently start her role as COO at UM.

Her personal working approach emphasizes that being supportive and empathetic are the key drivers for not only internal team but also our clients and partners.