Nishtha Mehta is a 10 year China digital and Mobile marketing expert runs CollabCentral Consulting Inc. Curious, passionate, new media creative and technology evangelist, she’s commited to propel the adoption of Mobility, tech & innovation and talent skills by accelerating collaborations between brand owners, partners, tech companies and start up community. Experience across 2 of the largest APAC markets - India (3 yrs) & China (10 yrs).
Of the past close to 4 years in the independent executive consultancy, her clients have been from the Fortune 500 companies in the likes of Unilever, Estee Lauder, Wyeth Nutrition (Nestlé group); start-ups, digital & social specialist agencies and agency networks in the likes of WPP, Publicis and Omnicom Media Group – PHD Media, in particular.
With CollabCentral she’s now focused in building new arenas of gamified talent training & innovation acceleration programs that’s based on ‘learn-by-doing’ approach, for both local market, as well as, regional and global HQ. An eg: 1. CollabCentral Mix:er - Workplace Hackathon Program with start ups & tech community, that accelerates pilots & innovation pipeline
An active mentor and volunteer for the startup community Chinaccelerator and Startup Next (powered by google), on the advisory board of ad:tech China; keynote speaker at numerous industry forums like the MMA, iMedia agency & brand summits, ad:tech; trainer; workshop facilitator and have received award recognitions from AME, Effies, MMA - Mobile Marketing Association (special mention and highlight of 2014 at MMA China –she was central to the team wins of Mobile Marketing Company of the year 2014 for PHD & Mobile Advertiser of the year for Unilever China and other numerous wins at MMA APAC & global) in her role of consulting partner and head of Mobile capability for PHD China between 2013-early 2015.
Prior to starting with the consulting stint, she worked at Ogilvy between 2003-2011 –India & China in various client & digital leadership roles servicing clients like adidas digital, British Petroleum, Unilever. This indeed helped set her creative foundation and now combines it with her deeper journey into the media & tech side to better service her clients.