Nikhil started his career as an auditor at KPMG but soon moved to a digital agency called Interactive Avenues (IPG Mediabrands) in 2010. He spent 8 years in the agency leading brand and content strategy for a multitude of clients across verticals and has handled some of the world's most prestigious brands like Coca-Cola, Sony, Kohler, Royal Enfield, amongst others. He also handled the digital media planning for the BJP (India's largest political party) for their 2013 Delhi elections and 2014 General elections campaigns.

After an 8 year stint, Nikhil joined Uber where he heads the digital content and social media verticals for India and South Asia. He has featured in the list of India's Top Digital Planners by Campaign Asia, India's Most Influential Content Marketing Professionals by World Marketing Congress and India's Hot Young Marketers by Economic Times' Brand Equity.