A Digital Media Professional with a decade plus experience of operating in the dynamic Ad Tech industry, Nihar currently leads Partner Relations for Adobe’s Ad Cloud, based out of Singapore. He has been a part of companies like Direct-I (Media.net), afaqs!, eBay India, Exponential & Adknowledge Asia prior to becoming a part of the Adobe family.

After a 7 year stint in India, he moved to Singapore & has been a resident of APAC region for more than half a decade. Having worked within the Ad tech + e-commerce & now Martech space, he focuses on providing business solutions for brands in helping them set up new sales channels using a blend of analytics & media. In a career span of 13 years, he has been a part of 6 organisations, 3 acquisitions within APAC.