Nidarat Noi Urailertprasert is a distinguished digital leader in Southeast Asia, currently serving as Unilever’s Home Care Digital Marketing and Media Lead. With seven years at Unilever, she has been instrumental in driving data-led marketing strategies in the social-first world, shaping the company’s Digital Hub, and leading AI, Audience, Partnership, and Media initiatives.

Before Unilever, she was VP of Digital Strategy at Dtac, where she built a digital team, crafted end-to-end customer journeys, and managed digital paid media strategy. Her career spans entertainment and retail, including analytical roles at Walt Disney and Petco in the United States., focusing on web analytics, mobile applications, and customer insights.

Beyond her corporate success, Nidarat Noi is dedicated to education and mentorship, teaching at Thai universities and speaking at industry conferences. In her free time, she cherishes moments with her two young children. She believes in staying connected to consumers in an evolving digital landscape.