A results-driven marketer with 12 years of experience in Marketing Communication across both agency and client environments, Chau possesses solid expertise in multi-platform communications and a deep understanding of consumer behavior, market analysis, and a multi-dimensional perspective across various touchpoints in the consumer journey. These skill sets have successfully supported Chau in leading the IMC team to manage and execute impressive marketing communication campaigns across five product categories.

Her professional experience at Vinamilk, along with previous roles at media agencies working with brands such as Masan, Wrigley, and Bayer, has helped Chau develop core competencies in building integrated communication strategies and effectively planning communication campaigns. She excels in optimizing media plans, leveraging the power of social media platforms, and applying creative ideas to reach the right target audience.

Beyond her individual professional capabilities, Chau is passionate about building and leading a team of talented marketing communication experts. Together, they have delivered outstanding achievements for the company’s brands, especially in product launch and relaunch campaigns.