I am a passionate and results-driven media communications and advertising professional with over 16 years of experience developing strategic, integrated media solutions across both digital and traditional channels. My career has been defined by a commitment to delivering business impact through smart, data-informed strategies and seamless execution. 

I’ve had the privilege of working with a diverse portfolio of global and local brands across industries such as FMCG, consumer electronics, healthcare, and confectionery. Some of the partners I’ve proudly served include P&G, Coke, Masan, Vinamilk, Mars, Sony, Bayer, Fonterra, Vinasoy, Mayora, and Mega We Care.

Whether it’s building a breakthrough media strategy, aligning multi-channel campaigns, or leading cross-functional teams, I believe in marketing that’s insight-led, audience-focused, and performance-oriented.

A few quotes that inspire my work:

“Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” – Philip Kotler



“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu