A 20+ years experience professional, Nelson has worked both as Marketer on the client side as well as in the Agency side, across different countries and continents, bringing now a very well-rounded point of view to the research and consultancy world.

His curious and exploratory mindset, lead him not only to win local, regional and global awards but also develop an establish successful and transformational practices in the companies he has been in.

In Kantar Indonesia, he leads the Media, Analytics & Digital practice, focusing on elevate the expertise and develop solutions to match this dynamic industry.