Neha co-founded Clovia seven years ago when she and the team realized missing links between demand and supply in the intimate segment.

Working for a decade with corporate India, where she led business for some big names, she decided to start on her own, to address the big gap in the Indian women innerwear market with limited sizes, fits available.

With Clovia, Neha wanted to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colors. Her mantra – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. Right from the time of Clovia’s inception, Neha was pretty clear that she needed to change the way lingerie was sold and Clovia is disrupting the way lingerie is being sold in India. For her outstanding work in the industry at large, Neha has been awarded as Best Women Entrepreneur by RBL Bank SME Business Excellence awards in the year 2017.

The objective is to occupy the “most-favorite brand”; space in the minds of her consumer as the space presently awaits an occupier.