Nancy Hall is a digital marketing executive with more than 15 years of experience working with best-in-class agencies and brands to develop programs that drive performance across multiple devices and channels. As senior vice president of eastern sales at Conversant, she leads a team of 25 sellers responsible for working with East Coast agencies and their clients to reach consumers with personalized messages across devices.

Nancy was previously vice president of ValueClick Platform Services, where she was responsible for leading sales teams across healthcare, retail and travel verticals. She also developed integrated programs across the company’s media, technology and affiliate marketing divisions.

Nancy began her digital marketing career at Fashionmall.com, a publicly-held firm that managed a network of advertising and e-commerce websites, and Ad4ever, a rich media advertising solutions provider. Throughout her career, she has worked with brands such as American Express, Discovery Communications, Lenovo and Bed Bath & Beyond.

A member of the IAB and 212 New York, Nancy has extensive experience speaking at industry conferences and events—Internet Retailer, eTail East and West, ad:tech and 212 New York, among others—about topics including data usage, incrementality, branding and attribution. She is an active fundraiser for the Ronald McDonald House of New York and past fundraiser for the National Kidney Foundation of New York/New Jersey.

Nancy holds a bachelor’s degree in communications from the University of Hartford.