Naftali Goldsmith is a digital media veteran with industry leading experience in programmatic ad technology across digital channels and formats for planning, activation and measurement. He has focused on mobile advertising since 2011, leading development of innovative advertising solutions for mobile media, and the integration of mobile into big data for omni-channel planning and attribution. At NinthDecimal, Naftali is a VP of Product supporting the East and Central region. Naftali was recognized by Business Insider in 2013 as one of 30 Most Creative People in Mobile Advertising. His early credentials include certification as a Project Management Professional (PMP) in 2007 with agency and client side experience managing a variety of technology and digital marketing projects, including site builds, social fan engagement and data platform development.