Muriel Lotto | MMA
Muriel Lotto
Head of Global Brand and Marketing
Western Union

Over 25 years in International Marketing client and agency side in France, UK, Switzerland and now the US in renowned companies such as Nestle, Unilever, Royal & SunAlliance, Bupa and now Western Union, have sharpened my commercial and marketing competencies and polished my influencing skills, but I am still the same at heart: a maddening level of energy, an overt passion for growth, an infectious enthusiasm, a keen disposition for challenging and acting as a change catalyst, a very direct and open style.

I now bring all my skills, expertise, experience and passion to Western Union where I head up the Global Brand and Marketing Strategy function. I am responsible for transformative marketing strategies focusing on audience definition, targeting, customer journeys, messaging and media mix optimization as well as creative and advertising excellence to drive both brand re-appraisal and commercial results, underpinned by solid measurement and analytics.