Strategist, Entrepreneur, design thinker, and an activist with a genuine passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit.

My primary source of motivation is where I feel my work is aimed at improving life and making the world a more lasting, fulfilling and sustainable place. Love working with minds who deal in the arts of nuance and precision and who examine the subtle ways, for those the map is never the territory.

Fascinated by hidden influences – invisible forces that shape human thought and action. Especially the intersection of belief systems, social situations, cognitive biases and cultural pressures that orchestrate people's choices and beliefs outside conscious awareness.