Mohitosh Negandhi brings over 14 years of global experience in digital advertising, product innovation, and marketing strategy. Having worked in Mumbai, San Francisco, Singapore, and Kuala Lumpur across different organizations, he brings a deep understanding of diverse work cultures and regional market dynamics. In his current role as VP at FreakOut Southeast Asia, he oversees product development, go-to-market strategy, and regional business across key markets in South East Asia. His leadership in launching localized high impact ad formats and forging strategic partnerships has helped to build a robust product portfolio while significantly improving operational efficiency. Known for his cross-functional expertise and entrepreneurial mindset, Mohitosh has focused on innovative approaches and concepts, such as contextuality, attention, and AI, to create highly effective products for brands that ensure a positive impact on the digital advertising experience for publishers and their audiences.