Mingjuan Hou is the vice president of Qualcomm. In her role, she leads and manages Qualcomm’s brand strategy, corporate communications, new product & technology promotion, digital communications, and media/industry analyst relations in China, and providing communications consel to senior management.

Mingjuan has nearly 20 years of rich experience in corporate communications, branding, marketing strategy, digital communications, crisis management and public affairs. In her 19 years’ career in life, she led the team successfully executing multiple branding and marketing campaigns which greatly enhance the awareness and reputation of Qualcomm’s corporate and product brand Snapdragon. She led to to establish Qualcomm’s corporate communications strategy and social media platforms in China, and helped develop co-marketing strategy with leading Chinese smartphone and e-commerce companies. Prior to joining Qualcomm, she worked in China Daily as a journalist focusing on business and economy.

Mingjuan obtained her EMBA from Guanghua Management School of Peking University and she also has a bachelor degree from Beijing Language and Culture University. Mingjuan is a recipient of a number of industry and corporate leadership awards, including the Most Influential Businesswomen 2021 by Futune China, the Most Notable Businesswomen 2020 by Cyzone, the Best 5G Practionioner 2020 by Communications World.