Michelle is Senior Programmatic Manager in Telenor, one of the world's major operator across Scandinavia and Asia. In her current role, she is working on stepping up marketing efficiency by digitizing the core and leveraging scale through programmatic buying. One of her goals is to establish Telenor App as primary care channel in all business units, improving it's service to customers. She has seven years of experience working in digital advertising through media agency and brands, working with her clients to understand the needs of their business, and proposing solutions enabling them to realize their potential.