Michael E. Kassan | MMA Global

Michael E. Kassan

Michael E. Kassan
Chairman & CEO
MediaLink

Michael E. Kassan is the internationally recognized business leader and founder of MediaLink, a leading strategic advisory firm operating at the intersection of media, marketing, entertainment, technology and finance. MediaLink’s 150+ specialists span offices in New York, Chicago, Los Angeles, San Francisco, London, Frankfurt and Berlin. Kassan and his team provide counsel in areas including: brand transformation, agency optimization, investor strategy, executive search, organizational design, event strategy and marketplace visibility, and data and technology solutions to Fortune 100 global brands, media companies, agencies, content creators and investors.

In 2018, Kassan was named to Adweek’s Power 100 list.Prior to founding MediaLink in 2003, Kassan was President/COO and Vice-Chairman of Initiative Media Worldwide, growing billings from $1.5 billion to over $10 billion. In 1997, he was named one of the top media executives in America by Ad Age. Prior, he was President and COO of International Video Entertainment (Artisan Entertainment).

Kassan is currently Chair of the UJA-New York Marketing Communications Committee.