Max is very passionate about all things involving music and audio. In the last three years, he has been driven in helping brands understand and adopt the power of audio through people-based marketing with Spotify across Indonesia, Philippines, Singapore and Hong Kong. In his current role, he is also responsible for managing and growing the book of business, framework building for future success in local markets through market customisation needs and thought leadership. With a career spanning over 23 years across events, marketing, agency and advertising solutions, Max has spent the last 10 years in the digital realm focusing on social, marketplace, print, TV, mobile, travel and audio with the likes of Astro Media Group, Mudah.my, Media Prima Digital, Vserv and TripAdvisor.