As a 34 year-old marketing-expert, Marlen has twelve years of experience in digital and traditional ways of marketing communication. In 2012 she joined The Coca-Cola Company, where she started out as an expert in media management with a strong focus on digital topics along the way. Today Marlen is part of the Western Europe Digital Acceleration Team where she is responsible for driving digital innovation & digital business transformation across the Coca-Cola portfolio in 14 markets (GB, France, Germany, Spain, Portugal, Benelux, Nordics) with a strong focus on mobile. She is dedicated to helping establish the right environment for great digital ideas, focusing on mobile business solution models and re-thinking old structures.