Marisha Gupta leads insights, measurement and analytics workstreams across multiple businesses at Jio Platfoms Limited. She and her team are responsible for providing concrete, scientific evidence to JioAds’ ecosystem of advertisers and publishers of the real business gains in efficiency, effectiveness and ROI that are made possible through partnering with JioAds. Her team also works with the CDG, Games, Fiber and STB businesses at Jio to provide data-led intelligence for strategy development and decision-making to key stakeholders. Prior to Jio, Marisha has a career spanning over 2 decades in India and the US across leadership roles with well-respected names including Nielsen, Kantar/WPP, IPG MediaBrands, Madison Media and Bluetooth SIG. She has advised renowned global and Indian brands on measurement, analytics, marketing and media. She is an avid technology, data and science enthusiast.