Born in Buenos Aires, Argentina, he started his career in 1992 in Saatchi & Saatchi advertising agency, during 7 yrs he managed media strategies for clients such as Clorox, Sony, Toyota and Blockbuster among many others. In 2000 he led Media direction for DDB Argentina ad agency, initially centralizing the regional business of Clorox Argentina and the whole portfolio after. In 2002 he represented DDB in the foundation of OMD Argentina, the first Media Central of Omnicom Group in Argentina as a fusion of media departments with BBDO and TBWA. In 2004 he joined The Coca-Cola Company as regional Media Director based in Costa Rica, working for Colombia, Venezuela, Ecuador, Central America and Caribbean markets. In the last 9 years, Mariano has been in charge of several regional positions that include Media, Interactive, Marketing Assets and Integrated Marketing Communications projects.

Today he is Interactive Marketing Director for Latinamerica, based in Mexico City.