As vice president of marketing at 3C, Margie is responsible for developing the marketing strategies that drive growth and support 3C’s leadership position in mobile marketing services. These responsibilities include lead generation, brand positioning and product marketing, public relations and event management. She works side by side with sales and business development to create inspiring content, proposals and relationships with clients and the industry.
Margie is an established marketing leader with 20 years of experience with strengths in strategic planning, retail advertising process, integration, execution and management.
Prior to joining 3C, Margie was the vice president of marketing at Lord & Taylor Department Stores. She was responsible for directing brand strategy and activation to support overall corporate goals and maximize advertising effectiveness across all print and digital channels. These strategies included both customer retention and loyalty as well as customer acquisition and branding.