Marc is the Director of Media at Verizon, overseeing advertising media strategy, planning, buying, investment & ROI, as well as media innovation. He manages a roster of media agencies to accomplish the goals of his $1B+ annualmeasured media budget. Prior to his leadership role at Verizon, Marc was the first appointed US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media strategy roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.