Madhurita Sengupta
Head, Customer Engagement and Portfolio
DBS India
- Ex -Head, Customer Value Management for the Enterprise Business at Vodafone India Ltd
- Ex – Head , SME Marketing at HSBC India
- Multiple Roles across Retail and Commercial Bank Marketing at HSBC
- Passionate Marketeer and Digital Strategist with 14 years of experience in services marketing
- MBA from XLRI Jamshedpur
- My expertise lies in growth marketing through data driven contextual marketing and application of behavioral banking principles to build delightful customer journeys. Have consistently led large organisations with data driven and contextual marketing, contributing towards elevating the role of marketing to a revenue contributing role