Luiz Barros is the Global Marketing VP for Data & Media at AB-InBev. As an industry thought leader, he is focused on building a deep consumer understanding and making AB-InBev the most data-driven and consumer-centric CPG in the world. Most recently, he was recognized in 2020 by Ad Age as one of the "40 Under 40" talented up-and-comers shaping the marketing, media and agency industries. Prior, Luiz led Business Transformation and Corporate Venture Capital for Philip Morris International based in NYC. He helped the company in reframing a vision for a smoke-free future that will ultimately help the company in quitting the cigarette industry. As an Entrepreneur, Luiz was the founder and CEO of Digital Stars, the leading Influencer Marketing Agency in Latin America, acquired by Webedia Group. He started his career in Brazil with advertising agencies such as NBS (Dentsu), FCB (Interpublic) and F.biz (WPP) and worked for top brands of Unilever, Coca-Cola and Mondeléz.