With over 8 years of experience in Digital Marketing Strategy, Luis is currently leading the Pernod Ricard’s Digital Acceleration efforts across the Americas region, with a particular focus on Data driven marketing, Consumer Relationship Management, E-commerce and the development of a strong internal digital culture. Having a pure digital agency background and working across 7 markets, Luis has had the opportunity to understand the nuances of digital as it applies to very different business and cultural contexts.