Luc Mandret | MMA Global

Luc Mandret

Luc Mandret
Chief Executive Officer
The Advocacy

5+ years of professional experience in marketing and communication with deep knowledge in media, digital marketing, corporate and consumer communications, government affairs and PR, issue and crisis management, digital transformation, media planning and social media strategies.

Certified digital marketing professional, with official assessment's certificates from Facebook, Twitter, Google, Criteo and Tiktok.

I focus on long-term reputation and brand management, with strong expertise in digital performance and corporate communication.

I connect corporate and reputation management with marketing strategies.
I believe in sustainable brands. I like to engage your communities to influence your business.


After being graduated in statistics and IT at the age of 19, my first job was as a consultant in the pharmaceutical industry. I realized then a teenager's dream: launching my newspaper, and I started a new career in the media sector as a journalist, blogger and project manager for traditional and online publications. This is how I discovered communication, and I decided to join a PR agency in 2008.

My first agency with ELAN (acquired by Edelman) where I have developed the digital expertise for their portfolio of clients. I joined Publicis in 2013 as Head of the Digital and Social Media department. I have been relocated with Publicis to South-East Asia in 2018.

Since then, I have been pivoting traditional agencies and their clients to the digital era.

I had the chance to work for a very large portfolio of industries : technology, cosmetics, energy, automotive, FinTech and banking, insurance, governments and institutions, FMCB and F&B, tourism and hospitality. That brings me agility and curiosity to apply the best-in-class innovative offers to my client's performance.

I can deploy and activate a large scope of knowledge and skills, that I have gained with my experience and with a large network : corporate communication, public relations and government affairs, issue and crisis management, employee engagement, brand and reputation management, storytelling and content production, marketing and communication strategies, digital performance, social media and influencer marketing.

I have been working in many political campaigns, grassroots campaigns working as a communication advisor in politics and association. I have been a part-time lecturer at La Sorbonne University in Paris allocating a few hours to teach about politics and online communication.

I am a foodie and an amateur gardener.
I like to connect with new people, feel free to contact me!