Loren Angelo | MMA Global

Loren Angelo

Loren Angelo
Head of Marketing, USA
Audi of America, Inc.

Loren Angelo is Head of Marketing at Audi of America with responsibility for building the Audi brand image in the United States, along with consumer awareness and advertising strategies.

He oversees brand strategy, advertising and media development, retail marketing, experiential programs and partnerships, CRM, branded entertainment and the Audi social media strategy. Angelo is also responsible for aligning the brand strategy of Audi of America with global AUDI AG brand priorities.

Angelo has steered the elevation of the Audi brand image in the crucial U.S. market as well as increases in consideration, awareness and other brand attributes. He has overseen unique and innovative brand marketing for launches of key new Audi models in the U.S. including the Audi A3 compact sedan, premium nameplates such as the Audi A7 sedan, as well as the creation of a provocative, culturally relevant positioning that introduced the differentiated Audi TDI clean diesel line of models. He has led the growth and brand voice in social media while developing important marketing relationships for the Super Bowl, the Emmys, the Iron Man film franchise and others.

After joining Audi of America in 2008 as Communications and Advertising Manager, Angelo became General Manager, Brand Marketing in 2010 and Director, Marketing in 2013. Prompted by a seasoned career as an advertising professional, Angelo joined Audi after a seven-year tenure with New York advertising agency Merkley & Partners.

The 45-year-old Angelo is a native of Asheville, North Carolina.