Lindsay is Partner & CEO at Olson Zaltman, a world-renowned marketing and innovation insight firm. Lindsay’s firm specializes in applying deep insights into design, innovation and marketing strategies to create meaningful customer experiences with products, brands, retail environments and other spaces. Olson Zaltman developed and patented its proprietary research technique, The Zaltman Metaphor Elicitation Technique (ZMET). ZMET is widely accepted as the best in-depth interview process in marketing. It has been applied in over 40 countries through Olson Zaltman and its certified Global Partner Network.
Lindsay is co-author of the book “Marketing Metaphoria” by the Harvard Business Press. Marketing Metaphoria has been translated into seven languages. He is also co-author of a case study in Harvard Business Review and a chapter in The Handbook of Marketing Research on manager-researcher relationships. He has been cited in numerous publications and events including TED Talks, The New York Times, Fast Company, The Los Angeles Times, Advertising Age and Variety. He was also the key brand consultant for filmmaker Morgan Spurlock in his movie on product placement and branding, The Greatest Movie Ever Sold. He has lectured extensively at various Fortune 500 companies and conferences around the globe.
Lindsay earned a Masters in Marketing Research from the University of Georgia and a BA in Anthropology from the University of Maine. He also serves on the Board of Advisors for The University of Georgia’s Master in Marketing Research program.