Lily leads the global enterprise marketing initiatives for Asia at Spotify, where her team works closely with enterprise advertisers and publishers to empower them to connect with billions of listeners and creators on Spotify.

Originally from South Korea, Lily spent her childhood in Melbourne before moving to Hong Kong in 2012 followed by Singapore to pursue her passion for the Ad Tech industry. Prior to joining Spotify, Lily led events and campaign marketing strategy and partner marketing communications, at Amazon Web Services and Dell EMC both in APAC and SEA regions respectively.