Liane Nadeau | MMA Global

Liane Nadeau

Liane Nadeau
Head of Media Investment
Digitas North America

Liane is the EVP, Head of Media Investment Digitas North America, overseeing buying teams for clients such as Norwegian Cruise Lines, Dunkin’, Under Armour, and Whirlpool. Liane’s team of over 200 media buying experts takes a data-first approach to media activation, nimbly moving through data platforms and walled gardens. Before joining Digitas, Liane spent five years at Hill Holliday, now Trilia Media, where she oversaw platform media buying for clients including Marshalls, HomeGoods, Liberty Mutual, and John Hancock. Her experience leading a programmatic buying team gives her an unparalleled understanding of media technology and buying. Her cross channel roots and experience managing both local and national accounts help her think outside the box on ways to bring targeting and precision to mass media channels. Respected in the industry, Liane has spoken at AdExchanger’s Programmatic I/O in 2018, 2019 and 2020, and frequently serves as expert for reporters covering Programmatic Media. She sits on TheTradeDesk’s Advisory Council, and was recently named a 2022 Campaign US Female Frontier Award winner and 2019 Top Woman in Media by Cynopsis Media. She graduated with a marketing and finance degree from Providence College, and completed her MBA at Suffolk University in 2015.