Lauren Radcliffe has built her career as an innovative and passionate business leader with over 15 years of marketing experience. Lauren currently serves as Vice President of Media and Acquisition at E*TRADE. She is responsible for the companies media and acquisition strategy in addition to overseeing all media investments. Previously, Lauren was Vice President at NBCUniversal in the Client Solutions team overseeing custom solutions for advertisers across NBCUniversal’s vast portfolio of assets. Prior to NBCUniversal, Lauren was the Director of National Media and Branded Content across the Dr Pepper Snapple Group portfolio where she oversaw all media strategy, investments, partnerships and content development. She previously held numerous marketing leadership roles across Cadbury Schweppes and began her career at Deutsch advertising in New York.