Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Am I a Member?
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
POSSIBLE - Embrace the Impossible
April 28-30, 2025 | Miami Beach, Florida
MMA CMO & CEO Summit 2025
July 20-22, 2025 | Santa Barbara, California
POSSIBLE
CMO & CEO Summit
The Great CDO Debates
Marketing Growth Debate
AI for Marketers Training
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CMO Must-Attend Events
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
Europe
Middle East & Africa
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
DACH
MENA
KSA
Sub-Saharan Africa
South Africa
Türkiye
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
AI for Marketers Training
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Consortium for AI Personalization (CAP)
Boosting Advertising Effectiveness Using AI-Driven Personalization
Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Am I a Member?
Member Directory
Categories & Dues
Member Testimonials
Lara Balazs
Speakers
Lara Balazs
Speakers
Lara Balazs
Lara Balazs
Follow Lara Balazs on:
Lara Balazs
Chief Marketing Officer and Executive Vice President, Global Marketing
Adobe
