Kory Marchisotto has served as Senior Vice President and Chief Marketing Officer of e.l.f. Cosmetics since February 2019. Under her leadership, the Company recently unveiled a recharged brand direction with an energizing and diverse perspective on beauty, that incorporates a number of digital elements to showcase disruptive visual assets, interactive social campaigns, a robust rewards program, exciting collaborations and more, while staying true to the brand’s DNA of being for every eye, lip and face.
Prior to joining e.l.f., Kory led strategic brand management for Shiseido, the fifth-ranked global beauty corporation, and served as Senior Vice President of Marketing for Shiseido Americas’ bareMinerals brand, where she played a key role in bareMinerals’ ongoing transformation – most notably leading the brand’s digital transition and integrated marketing strategy, while also solidifying its stronghold in complexion through core franchise invigoration and top-ranked foundation launches.
Kory has more than 20 years of prestige beauty experience, across a diverse portfolio of brands, business models and distribution channels, and holds a Masters of Professional Studies, Cosmetics & Fragrance Marketing & Management from the Fashion Institute of Technology and a B.B.A. in Marketing from Pace University’s Lubin School of Business.