In April 2012, Ken joined Sina Weibo as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then, he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including Social Advertising, Social CRM and Social Commerce. In 2014, his role was expanded to Weibo Commercial Operations. He is now also responsible for Commercial Products Operations, Platform-Event Marketing Solutions, Customer Insight Group the Brand advertisers’ PR/Marketing function and a frequent speaker at various industry conferences. Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. He sets the overall strategy and manages the day-to-day operations for both agencies. He takes an active role in helping clients like Nike, Unilever, L’Oreal, Cartier, Tourisam New Zealand and many others defining digital strategy and developing innovative marketing programs. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office. Ken holds a BBA degree in Finance from Stetson University and a MBA degree from University of Florida. Ken于2012年4月加入新浪，担任新浪微博营销策略总经理。他主要负责提升微博平台对品牌广告主和代理公司的营销价值。他已帮助多家跨国公司、国内大型企业及广告代理机构制定各种社会化媒体营销方案，包括社交广告、社交客户关系管理以及社交商务等项目。同时，他还负责微博的客户市场工作，代表微博在行业重要会议上分享数字／社会化／移动营销的创新理念和策略。2014年，Ken被任命为商业运营总经理，除了继续担任以前的职务外，他还负责商业产品运营，热点营销，优选服务商管理，以及商业数据服务。 在2010年6月至2012年4月期间，Ken担任世界顶级网络代理商睿域营销和狄杰斯大中国区董事总经理，负责公司整体战略和运营管理两个核心机构的日常运作。他曾服务大量国际客户，协助如耐克，联合利华，欧莱雅，卡地亚，新西兰旅游局和许多其他客户，制定数字化战略和创新营销方案。加入狄杰斯前他是睿域营销西雅图总部副总裁，负责战略，分析及创新营销。Ken拥有斯泰森大学金融管理学士学位，以及佛罗里达大学的工商管理硕士学位。