Kelsey is a creative, strategist and technologist as Head of Innovation & Creative Experiences for Mindshare’s Content+. In her over 12 years at Mindshare she’s led award-winning work across a diverse mix of Fortune 500 brands across CPG, Retail, and Finance. Kelsey is an outside-of-the-box thought leader infusing innovation into concept ideation, developing creative experiences and overseeing custom partnerships. With expertise in digital, social & emerging technologies, she’s passionate about designing breakthrough big ideas in the new spaces & places of culture. Kelsey has led and contributed to award-winning campaigns recognized by Festival of Media Global, FoM US, FoM Cause Campaign Awards, Streamy Awards, MMA Smarties, Telly Awards, OAAA OOH Media Plan Awards, Campaign US, OmniShopper Awards and more.