Kathleen leads X’s Agency Development & Strategic Partnerships for Indonesia and Malaysia, driving growth, strategic business development, and key partnerships. 

Kathleen has deep expertise in the advertising ecosystem, drawing from 11 years of experience in ad tech and full funnel-marketing solutions. Prior to X, Kathleen spent 8 years at GoTo Group, where she played a pivotal role in shaping commercial strategy and leading go-to-market planning for one of Southeast Asia’s most vibrant markets, Indonesia. 

Kathleen is passionate about tech and start ups and is deeply committed to mentoring Indonesia’s next generation of digital marketers, empowering Gen Z professionals to shape the future of the industry.