Karilyn Anderson | MMA Global

Karilyn Anderson

Karilyn Anderson
Group Vice President, Digital Marketing & CRM

Karilyn Anderson is a digital marketing executive with more than 15 years of professional experience in retail, marketing and digital. She is currently Group Vice President, Digital Marketing & CRM at SPARC Group where she is leading a transformation and modernization of the digital commerce and marketing capabilities for iconic American brands including Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Forever21, Eddie Bauer and Reebok.

Prior to joining SPARC, she led digital at Bliss, a spa skin care brand, and previously served as the head of global digital marketing at NYX Professional Makeup, a division of L’Oreal.