Kaitlin Miller is the VP of Client Engagement and TreSensa’s resident Brand marketing Guru. A media executive with 15+ years of experience, Kaitlin started in TV advertising before expanding to cross-channel marketing, leading the highly successful Ford + Bonnaroo integrated TV/Digital/On-the-ground experience while with Fuse. Kailtin has spent the latter part of her career dedicated exclusively to in-app mobile, witnessing firsthand the growth and progression of the channel during her tenure with the maker and marketer of Angry Birds, Rovio. Responsible for developing consumer in-app ad strategies, Kaitlin gained the performance marketing insight and practices she now combines with her TV background to co-create successful audience and ad strategies for global brands including Coca-Cola, Kraft, Campbell’s, Western Union, Lendi and many more.