As UM’s Chief Digital Officer and the industry’s first Global Brand Safety Officer, Joshua is the go-to expert for insights on digital platforms, privacy and minimizing risk, and solutions for problems arising from new ad technologies.
Passionate about the convergence of media, digital, data and technology, Joshua leads digital strategy and innovation across all U.S. accounts including Coca-Cola, BMW, CVS Health-Aetna, Sony and USPS. In his role as Global Brand Safety Officer and architect of the 4As Advertiser Protection Bureau, Joshua leads UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, puts into effect global brand safety protocols for UM clients and works with all partners to ensure accountability to these standards.
Joshua is an AdWeek 50 honoree, serves on the Board of the Mobile Marketing Association (MMA), the Advisory Council of Rutgers’ Big Data program, the Industry Advisory Board for Vidcon and is a founding member of the Global Alliance for Responsible Media.
As the industry’s leading expert on brand safety and digital platform issues, Joshua is regularly quoted in outlets like the New York Times, Adweek, Reuters and Digiday.
A native of Australia, Joshua and his family now call New York home.