Joseph is MediaCom Singapore’s digital director and the lead for MediaCom Beyond Advertising, the agency’s content division.

Having been in the industry for a decade now, Joseph witnessed the rapid digital evolution from mere display advertising, to the boom of social media, up to where we are now where mobile, content and programmatic is the talk of the town.

Joseph has handled various brands in his career that includes the like of Sony Mobile, Microsoft, MasterCard, Subway, Mars, and J&J, managing branding and acquisition campaigns.

In MediaCom, he led the digital for P&G Singapore account and has successfully lead the team in many key product launches through digital innovations. He is now managing Coca-Cola and Audi in their digital campaigns, creating strategies and delivering results that impact business.