John is a marketing and advertising professional with over 15 years experience working with recognisable brands such as Hyundai, Kia Motors, Microsoft, Xbox, PepsiCo, Diageo, Unilever and L’OreaI across Asia Pacific. John started off his career in Australia working across client services, production and strategy. John in recent years travelled to SE Asia as the Regional Managing Director of Lion & Lion across Malaysia, Indonesia and Singapore markets.

John believes there has been a dramatic shift in the needs of consumers, and to keep relevant today, brands need to change focus to the intersection of design, technology and socio-cultural impact. This approach is centred around the use of mobile which has been a game changer in the way in which people communicate with others and brands.