Jennifer Saenz
Senior Vice President and Chief Marketing Officer
Frito Lay
Jennifer Saenz is Senior Vice President and Chief Marketing Officer of Frito-Lay North America. She leads marketing for the entire PepsiCo snacks portfolio -- a $14 billion division. Jennifer is responsible for brand marketing, innovation, premium brands and channels, strategic insights, design and digital media. She previously directed the company’s innovation strategy and product pipeline.
Prior to her position in innovation, Jennifer was responsible for leading the Lay’s brand, running the highly successful “Do Us A Flavor” program where consumers are asked to create America’s next great potato chip.
She also helped reposition the Lay’s Wavy business to appeal to women and expanded the product portfolio into salty/sweet offerings. Over her tenure at Frito-Lay North America, she has held key marketing roles overseeing the SunChips brand, Women’s Portfolio brands, Flat Earth brand, and Kroger Customer Sales and Marketing team.
Prior to joining Frito-Lay North America, she worked in Deloitte Consulting’s Consumer Business and Retail Strategy group.
Jennifer earned a Master of Business Administration degree from The Wharton School at the University of Pennsylvania and a Bachelor of Business Administration from the Goizueta School of Business at Emory University.