A creative thinker with an MBA in Marketing, Jeenal is driven by an insatiable interest in human behaviour and understanding its impact and opportunities for brands. Jeenal has worked as a Strategist for over a decade, helping brands build meaningful connections with consumers and achieve business objectives, on both agency and client side, across two continents. She has worked with iconic CPG brands like Nestlé, Unilever and Hershey’s, and pharma and health brands like Janssen and Abbott. Jeenal’s work has been recognized with multiple Effies and other industry accolades. A passionate advocate of DEI, Jeenal is a part of the IPG Mediabrands Cultural and Inclusion Community working group. As a member of APG Canada, Jeenal has worked as a volunteer developing communications strategies to tackle COVID-19 vaccine hesitancy in communities of colour.