Jason Woolley is General Manager of GroupM Connect Vietnam, and is responsible for leading the GroupM’s biddable and performance services, with a focus on programmatic. He brings a wealth of experience at the intersection of analytics, technical infrastructure, and content, which underpins a strong belief that all digital marketing should be classified as “performance”. Since 2004, Jason has spent a large part of his media career in consultancy roles focusing on integrating cross-channel insights to drive media attribution and accountability. Prior to joining GroupM Vietnam, he spent 3 years in a regional Search Operations role based in Singapore, and before that worked across several agencies in the UK. His first job working on British Naval Comms was mighty helpful too, but he can’t talk about that.