Jason Chebib is Vice President Consumer Planning at Diageo North America. Previously Jason was based in Amsterdam in a Global Strategic role on Whiskies. Jason started his career in London advertising agencies, working at several for some 18 years, including Ogilvy, Publicis and BBDO. He then moved on to become a Brand consultant and Marketing trainer, working with Clients like Mars Inc., Danone, Johnson & Johnson and Cadbury. In this period Jason was introduced to the then-transformative Marketing science of the Ehrenberg-Bass Institute, which forms the basis of his Marketing principles today.