Jason Allen is Vice President of Multichannel for GameStop, a family of global specialty retail brands that makes customers favorite technologies affordable and simple. In this role, Jason is accountable for the overall strategic development of GameStop’s multichannel business initiatives, as well as the organization’s customer care and creative services functions. Since joining GameStop in 1999, he has focused on delivering consumer-centric strategies for the organization, developing a multichannel strategy, and driving integrated cross-channel solutions that drive business growth and promote GameStop’s unique value proposition.